Facebook has risen above MySpace for a social network site. In the last two years more companies including small businesses have decided to create a presence on Facebook in order to share information about their company. This informant can relate to coupons, discounts, new product launches, new services, and much more. The following tips will help you design a marketing campaign for Facebook and keep you from using too much in the way of a merchant cash advance for this new marketing scheme.
Manage your expectations when it comes to any marketing scheme, not just on Facebook. You do not want to be disappointed that the media is not working for you. In the first few months of starting your Facebook presence you may only have friends and family to “friend” you.
It is important to make time out of each week to add something into your Facebook site. While you may not want to have an update each day, you could potentially set up a schedule where you post three times a week with new things in your business.
Learn from other business pages online. What are they offering on Facebook, what can you do to get a better presence, and what are you held back on regarding the terms and conditions of Facebook as a site?
A small budget for advertising on Facebook can help you out. Ads are a way to get your presence and business known. By advertising on Facebook you get to target the right demographic for your company.
You need to have more than a profile. As the owner of a company you should have a profile, but this needs to be tied into an actual business page. In other words, create the page and then your profile. The “cooler” your status updates the better. Humor is often your best weapon when it comes to your online page. If humor is something you lack, then use your strength such as a cool fact about a product or service you have that someone might not know. Also try to establish one-on-one conversations with those on your wall.